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News about Zagreb City Libraries’ pioneering new computer skills and employment service for the homeless is spreading fast, and the library has already received a request for training from another homeless shelter.
The library launched its innovative service late last year through a series of creative activities. These included presentations to local government officials and partner organizations, a media conference, introducing a new name and new logo for the service, producing a short promotional film and initiating a blog for homeless people.
The intensive marketing strategy is working: ‘I was recently contacted by a social worker from the Caritas shelter for the homeless, called Rakitje, also in Zagreb. Several homeless from that shelter would like to come to our training in the City Library,’ said Ms Sanja Bunic, project manager for the new service. ‘We are now looking for volunteers to organize workshops for the new trainees,’ Ms Bunic added.
The new name for the service is ‘A Book for a Roof: The Network of Libraries to Empower the Homeless’. The new logo and other promotional material can be seen on the service’s blogging site. The blog for homeless people is attracting lively comments from the homeless about their situations, needs and interests, and comments on the library’s training and employment service. Read more about Zagreb City Libraries’ service for the homeless…