How to create effective marketing materials about innovative public library services

Guide for librarians who want to market their services to the public

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ABOUT THE RESOURCE

TYPE:
Guide
AUTHOR:
EIFL-PLIP
DATE:
May 2010
DOCUMENT LANGUAGE:
English
OTHER LANGUAGES:

Short guide (2 pages) incuding tips and suggestions for marketing innovative public library services, including identifying audiences, creating content and images, choice of medium, layout and design.

Based on a guide prepared for grantees of the EIFL Public Library Innovation Programme (EIFL-PLIP) by US-based communications consultancy, GMMB.