How to Make an Impact without Spending a Lot of Money

Guide to creating a low cost communications and marketing strategy

You are here

NEXT RESOURCE

ABOUT THE RESOURCE

TYPE:
Guide
DATE:
May 2010
DOCUMENT LANGUAGE:
English
OTHER LANGUAGES:

Short guide (2 pages) to creating an effective strategy to maximizing marketing impact without spending a lot of money. Ideas include involving partner organization in planning and implementing marketing strategies, and working with volunteers.

Prepared for grantees of the EIFL Public Library Innovation Programme (EIFL-PLIP) by the US-based communications consultancy, GMMB.