ABOUT THE RESOURCE
In this webinar (47 minutes), panelists Rebecca Garland and Sarisha Perumal from the Clean Air Journal and Riya Patel and Felix Mburu Njoroge from the East African Journal of Neurological Sciences (EAJNS) share their experiences of journal communications and marketing: how journals choose particular communication channels; who manages these activities; what the costs are; how journals track views, visits and audiences, and what they learn from this data. Panelists also provide advice to journals for strengthening communications, marketing, visibility and impact.
See the webinar slides:
- Rebecca Garland and Sarisha Perumal: Clean Air Journal: Reflections on past and current marketing approaches
- Riya Patel: Communications & Marketing at EAJNS: Building visibility for a regional journal - our social media, podcasts and what we’ve learned along the way
See related resources:
- EIFL webinar: OJS best practices and use cases: Making sense of journal statistics
- Best practices for journal indexing
- African representation in the Directory of Open Access Journals in Africa (DOAJ)
- Promoting and measuring a journal's reach
See slides and recordings of more webinars in the EIFL series based on projects implemented to strengthen no-fee (Diamond) open access journal publishing
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